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Analysis of Customer Segmentation Using Unsupervised Learning

Adin Mohan1 Shreyas J2 Yatheen3
123 Department of Computer Science Engineering-Data Science, Dayananda Sagar Academy of Technology and Management, Bangalore, Karnataka, India.

Published Online: May-August 2025

Pages: 349-352

References

[1]. Razia Sulthana A, Supraja P, Anukriti Jaiswal, Sairamesh L, Customer Segmentation using Machine Learning, University of Greenwich, SRM Institute of Science and Technology, Carnegie Mellon University, Anna University, Year: 2024.
[2]. Hemashree Kilari, Sailesh Edara, Guna Ratna Sai Yarra, Dileep Varma Gadhiraju, Customer Segmentation using K- Means Clustering, Department of Computer Science Engineering, GITAM University, Andhra Pradesh, India, Year: 2022.
[3]. Prof. Rajendra Arakh, Raja Shoaib, Prof. Sweta Kriplani, Vanshika Yadav, Swechchha Agrawal, Customer Segmentation Using Machine Learning & Hybrid Model, Department of Computer Science & Engineering, Shri Ram Institute of Technology Jabalpur, IJSDR, Year: 2024.
[4]. Hodjat Hojatollah Hamidi, Bahare Haghi, An Approach Based on Data Mining and Genetic Algorithm to Optimizing Time Series Clustering for Efficient Segmentation of Customer Behavior, Computers in Human Behavior Reports, Year: 2024.
[5]. Rik van Leeuwen, Ger Koole, Data-Driven Market Segmentation in Hospitality Using Unsupervised Machine Learning, Ireckonu & Vrije Universiteit Amsterdam, ScienceDirect, Year: 2021.
[6]. Israa Lewaaelhamd, Customer Segmentation Using Machine Learning Model: An Application of RFM Analysis, Department of Business Administration, The British University in Egypt, Year: 2023.
[7]. G. Durga Dhikshith, T. Akash, B. Phani Kumar, Dr. S. S. Subashka Ramesh, Segmentation Study on Customers Data Based on Machine Learning Algorithms, IRJMETS, Year: 2022.
[8]. Yash Parab, Jugal Dave, Customer Segmentation Using Machine Learning: A Comprehensive Research Study, IJNRD, Year: 2023.
[9]. R. Amutha, Aazmaan Ahmed Khan, Customer Segmentation Using Machine Learning Techniques, AMC Engineering College, Bangalore, India, Year: 2023.
[10]. Dr. Y. Suresh, Dr. J. Senthilkumar, Dr. V. Mohanraj, Dr. Selvaraj Kesavan, Customer Segmentation Using Machine Learning in Python, Sona College of Technology, India, Year: 2023.
[11]. V. Vijilesh, A. Harini, M. Hari Dharshini, R. Priyadharshini, Customer Segmentation Using Machine Learning, Kumaraguru College of Technology, IJSRCSEIT, Year: 2021.
[12]. Dr. Huma Lone, Dr. Prajakta Warale, Cluster Analysis: Application of K-Means and Agglomerative Clustering for Customer Segmentation, Rajgad Institute of Management Research, Journal of Positive School Psychology, Year: 2022.
[13]. Nouri Hicham, Sabri Karim, Analysis of Unsupervised Machine Learning Techniques for an Efficient Customer Segmentation using Clustering Ensemble and Spectral Clustering, Faculty of Legal Economic and Social Sciences AIN SEBAA, Hassan II University of Casablanca, Morocco, The Society of AI and Research, Year: 2023.
[14]. "Application Development for Customer Segmentation Using an Unsupervised Learning Algorithm", M. Nirmala, M. Shah Makzoom, Hindusthan College of Engineering and Technology, Year: 2023.
[15]. Segmenting Bank Customers via RFM Model and Unsupervised Machine Learning", Musadig Aliyev, Elvin Ahmadov, Habil Gadirli, Arzu Mammadova, Emin Alasgarov, ADA University, Year: 2020

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