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Original Article

User-Centric Design in Fintech Apps: How Customization and User Friendly Interfaces Enhance User Engagement and Satisfaction

Chiranjiv Shende1 Mayuri Lichade2 Bhagyashree Kumbhare3 Yamini B. Laxane4
12Students, MCA, Smt. Radhikatai Pandav College of Engineering, Nagpur, Maharashtra, India. 3HOD, MCA, Smt. Radhikatai Pandav College of Engineering, Nagpur, Maharashtra, India. 4Professor, MCA, Smt. Radhikatai Pandav College of Engineering, Nagpur, Maharashtra, India.

Published Online: May-August 2025

Pages: 184-187

References

1. Polasik, M., et al. (2015). The impact of user experience on trust and engagement in fintech solutions. Journal of Financial Services
Marketing.
2. Research articles on User-Centric Design in Fintech Application in Social Platforms.
3. Various case studies of user centric design in Fintech applications
4. Tina Gada, Enhancing User Engagement and Retention in Fintech: A Study on Effective UX Strategies and Design Principles, International
Journal of Science and Research (IJSR) 2024.
5. Blog on claritee.io [https://claritee.io/blog/key-considerations-in-fintech-design-creating-user-centric-financial-applications].

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