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Original Article

User Behaviour Analysis and Its Impact on Content Ranking in Q and A Platforms

Rekha Wanjari1 Sahil Chilbule2 Bhagyashree Kumbhare3 Yamini B. Laxane4
12Students, MCA, Smt. Radhikatai Pandav College of Engineering, Nagpur, Maharashtra, India. 3HOD, MCA, Smt. Radhikatai Pandav College of Engineering, Nagpur, Maharashtra, India. 4Professor, MCA, Smt. Radhikatai Pandav College of Engineering, Nagpur, Maharashtra, India.

Published Online: May-August 2025

Pages: 101-108

References

[1]. Binns, R. (2018). Transparency in Machine Learning: Lessons from Political Philosophy. Springer.
[2]. This source explores the importance of transparency in machine learning, drawing parallels with political philosophy, and highlights the
need for transparent algorithms in ranking and content curation.
[3]. GDPR Compliance Guidelines, European Commission.
[4]. The GDPR guidelines provide a legal framework for data protection and privacy, which is crucial when implementing user behavior
analysis and machine learning in platforms, particularly with regard to user data privacy.
[5]. Research articles on User Engagement Analytics and Trust Metrics in Social Platforms.
[6]. A collection of research articles examining how user engagement analytics, such as click-through rates, dwell time, and commenting
patterns, can be used to rank content in Q&A platforms, and the impact of these metrics on trust and content credibility.
[7]. Platform case studies: Quora, Stack Overflow, Reddit.
[8]. Detailed case studies that analyze how prominent Q&A and social platforms integrate user behavior analysis into their ranking
algorithms, and how these platforms have evolved their content delivery strategies over time.
[9]. Jannach, D., & Adomavicius, G. (2016). Recommender Systems: Challenges and Research Opportunities. Springer.
[10].This reference discusses the challenges and opportunities in building recommender systems, which often rely on user behavior data to
improve content ranking and personalization on platforms.
[11].Sundararajan, A., & Venkatesh, S. (2019). Personalized Content Delivery in Online Platforms: Leveraging User Behavior for Tailored
Recommendations. ACM Transactions on Internet Technology, 19(4), 1-24.
[12].The paper investigates how personalized content delivery systems can benefit from incorporating user behavior data, ensuring better
relevance and user engagement.

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