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Original Article

User Behaviour Analysis and Its Impact on Content Ranking in Q and A Platforms

Rekha Wanjari1 Sahil Chilbule2 Bhagyashree Kumbhare3 Yamini B. Laxane4
12Students, MCA, Smt. Radhikatai Pandav College of Engineering, Nagpur, Maharashtra, India. 3HOD, MCA, Smt. Radhikatai Pandav College of Engineering, Nagpur, Maharashtra, India. 4Professor, MCA, Smt. Radhikatai Pandav College of Engineering, Nagpur, Maharashtra, India.

Published Online: May-August 2025

Pages: 101-108

Abstract

User behaviour significantly influences the quality and visibility of content in Question-and-Answer (Q&A) platforms such as Quora, Stack Overflow, and Reddit. This paper explores how behavioral factors— including voting patterns, commenting, click-through rates, and engagement duration—impact content ranking algorithms. It further proposes behavior-aware ranking mechanisms that optimize answer visibility and user trust. In addition, the study highlights ethical considerations, future advancements, and best practices in designing adaptive, user-centric Q&A platforms. Our findings suggest that deep understanding of user behavior patterns can greatly enhance relevance, fairness, and satisfaction in Q&A ecosystems.

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