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Case Study

A case study on Deepfake Awareness Mumbai India

Mohak Dwarkadhish Sharma1 Abdul Nasim Nadir Shaikh2
1MS in Data Science, Analytics and Engineering, Arizona State University, United States. 2Masters in Computer Applications, Allana Institute of Management and Technology, India.

Published Online: January-April 2025

Pages: 121-126

Abstract

With the rapid growth of technology in both computing hardware and algorithms, Artificial Intelligence (AI) has potential in a wide range of fields such as face and speech recognition, image analysis, virtual assistance, search engines, and many more. Deep fake is one of those recently developed apps enabled by deep learning.Deep fake is a technique that people can use to make things appear to have happened in real life. Being simple to use, anyone without prior understanding of Deep Learning may create such media using numerous tools that are already on the market which may lead to misuse. In our study, we have created a questionnaire using HTML, CSS, and JavaScript, and Google Sheet. We studied this data to understand one’s ability to identify deepfake among our participants. A total 91 of 190 participants (47.89%) have responded. Our findings show that there was no significant association between educations level in identifying Deepfake while, field and awareness have a significant association.

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